The Hotel Sierra in Short Pump is like a showroom for artificial light. The lobby is large, so although they have large windows about, the light doesn't penetrate deeply into the space. Artificial light helps this. Mostly, I feel that the lighting helps to produce a posh, sexy, intimate feel about the space.
Hidden light sources allow this wall to have a life inside of it. Very organic.
By shrouding the massive structural columns with light the space feels lighter and more open.
The reflective paint in the floor helps to open the space up as well, bouncing light all over the place. It reminds me of a city street at night after the rain. Elderly people may have a difficult time with this.
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